This paid internship offers hands‑on experience supporting real, live digital marketing campaigns across paid search and paid social channels. The intern will gain practical exposure to campaign execution, ad creative testing, performance reporting, and optimization while working closely with experienced marketers. This role is ideal for someone who wants to build a strong foundation in data‑driven digital marketing and grow toward a future career in paid media or demand generation.
COMPANY
PowerPlan uses digital marketing to drive awareness, engagement, and growth by connecting the right audiences with compelling messages at the right time. The marketing team values curiosity, collaboration, and continuous improvement, creating an environment where interns are trusted with meaningful work and encouraged to learn quickly. Team members are supported with mentorship, clear goals, and exposure to modern marketing tools and practices.
KEY PERFORMANCE OBJECTIVES
OBJECTIVE 1: Launch and Optimize Core Paid Campaigns
Outcome: Support live Google Ads and LinkedIn paid social campaigns, contributing to stable launches and incremental improvements in CTR and CPC. Campaign components assigned to the intern are executed accurately and on schedule.
Impact: Ensures paid programs run smoothly and consistently, reducing rework and enabling the marketing team to scale demand generation efforts with confidence.
How: Assist with campaign setup, keyword selection, bid adjustments, and daily monitoring; collaborate with the marketing team to document optimizations and flag performance trends.
OBJECTIVE 2: Produce and Test Effective Ad Creative
Outcome: Create multiple ad copy and creative variations and support at least one round of A/B testing per active campaign.
Impact: Improves engagement and learning velocity by continuously testing messaging that resonates with target audiences.
How: Draft headlines, descriptions, and CTAs; align creative with brand and campaign goals; support test setup and documentation.
OBJECTIVE 3: Build Consistent Paid Media Reporting Discipline
Outcome: Establish and maintain a repeatable reporting cadence and standardized format for paid campaign performance across search and social channels.
Impact: Creates clarity and consistency in how performance is measured and reviewed, supporting faster optimization and better decision‑making.
How: Help standardize reporting templates, track metrics consistently, and maintain organized performance documentation.
OBJECTIVE 4: Support Keyword and Audience Research for Paid Campaigns
Outcome: Deliver structured keyword and audience research outputs that are used in at least one new or optimized paid campaign.
Impact: Improves campaign relevance and targeting, increasing the likelihood that paid spend reaches high‑intent, high‑value audiences.
How: Conduct keyword research, analyze audience demographics and interests, and document findings for campaign planning and optimization.
OBJECTIVE 5: Provide Reliable Marketing Team Support Across Channels
Outcome: Consistently support email, content, and SEO initiatives as assigned, meeting deadlines and quality expectations.
Impact: Ensures paid media efforts are aligned with broader marketing programs, improving message consistency and overall campaign effectiveness.
How: Assist with email builds, content coordination, basic SEO tasks, and ad‑to‑landing‑page alignment while collaborating with team members.
PowerPlan is an EOE
Please note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.